Coming Attractions

Discover the fascinating world of cinema with Coming Attractions by the University of Texas Press. Published in 2004, this insightful book delves into the unique genre of movie trailers, examining their conventions and the art of persuasion they employ. Spanning 308 pages, it serves as an essential primer for understanding the rhetoric of trailers and how they captivate audiences.

The author identifies three key rhetorical strategies that shape trailers: appeals to audience interest in film genres, compelling narratives, and star power. This exploration not only enhances your appreciation for trailers but also enriches your overall film-watching experience. Perfect for film enthusiasts and scholars alike, Coming Attractions invites readers to view trailers through a critical lens, revealing the intricate techniques that make them a powerful marketing tool in the film industry.

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