Commercialization of American Culture

Discover the intricate relationship between advertising and culture in Commercialization of American Culture by Matthew P. McAllister. Published by SAGE Publications Inc in 1996, this insightful book spans 312 pages, exploring the evolving landscape of the advertising industry. McAllister delves into innovative strategies such as niche marketing, database marketing, cross-promotion, and place-based marketing, providing a critical assessment of their impact on society. This essential resource not only examines the latest advertising techniques but also discusses their social and commercial implications, making it a must-read for anyone interested in anthropology, cultural studies, and media studies. Enhance your understanding of the advertising world and its influence on American culture with this comprehensive analysis by McAllister.