Communicating Change: Winning Employee Support for New Business Goals

Discover the essential strategies for effective organizational change with Communicating Change: Winning Employee Support for New Business Goals by McGraw-Hill Education. Published in 1994, this insightful book spans 252 pages and serves as a vital resource for managers navigating the complexities of change management.

In this second edition, the author presents three guiding principles that are crucial for successfully implementing change within a company. Learn how to effectively convey messages through supervisors, the importance of face-to-face communication, and how to tailor changes to resonate with each specific work area. This book is designed to help you not only communicate changes but also to gain the necessary support from front-line employees, ensuring a smoother transition and a more engaged workforce.

Enhance your change management skills and foster a supportive environment in your organization with this must-read guide.