Construction of Corporate Identities by Chinese and American Airlines on Social Media

Explore the intricate world of corporate identities in the digital age with Construction of Corporate Identities by Chinese and American Airlines on Social Media by Ying Hua. Published by Springer Verlag in 2024, this insightful hardback edition spans 206 pages, delving into a crucial aspect of corporate communication. By examining leading Chinese and American airlines, the author presents a cross-cultural multimodal perspective on how these companies construct their identities on social media platforms. This book is essential for professionals and scholars interested in corporate branding, social media strategy, and cross-cultural communication. Discover the strategies that shape the online presence of major airlines and learn how cultural nuances influence corporate identity formation. Perfect for those looking to enhance their understanding of modern corporate communication in a globalized world.