Consumer Culture, Branding and Identity in the New Russia

Discover the fascinating dynamics of modern consumerism in Russia with Consumer Culture, Branding and Identity in the New Russia by Graham H. J. Roberts. Published in 2021 by Taylor & Francis Ltd, this insightful paperback delves into the remarkable consumer boom that has taken hold in Russia, resilient even in the face of global financial challenges. Spanning 200 pages, Roberts explores how shopping has evolved from a mundane task into a significant source of pleasure, giving rise to a unique consumer culture that sets Russia apart from the rest of the world. This book is essential for anyone interested in understanding the intersection of branding, identity, and economic conditions in contemporary Russia. Join the conversation on consumption and identity in this rapidly changing landscape.