Contemporary Brand Management

Discover the essential guide to brand management with Contemporary Brand Management by SAGE Publications Inc. Published in 2014, this comprehensive paperback spans 272 pages, offering a clear and structured approach to the principles of branding. This text meticulously navigates through key topics, including the creation of new brands, strategic brand extensions, and the development of a global brand presence. Additionally, it provides insights into effectively managing a firm's brand portfolio, making it an invaluable resource for both students and professionals in the field. Enhance your understanding of brand strategy and elevate your marketing skills with this informative and engaging book.