Contemporary Strategic Management

Discover the essential insights of strategic management with Contemporary Strategic Management by Richard Pettinger. Published by Bloomsbury Publishing PLC in 2004, this comprehensive textbook spans 520 pages, making it an invaluable resource for students and professionals alike in the fields of Business & Economics and Management.

Richard Pettinger, a seasoned educator at the Management Studies Centre, University College London, brings his extensive knowledge and experience as a management consultant to this engaging text. With a focus on contemporary business strategy and strategic planning, this book equips readers with the tools necessary to navigate today's dynamic business environment.

Whether you're a student looking to enhance your understanding of management principles or a professional seeking to refine your strategic skills, Contemporary Strategic Management is your go-to guide for mastering the complexities of the business world.