Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

Discover the intricate world of corporate diplomacy in "Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy" by Sara Marschlich. Published by Springer Fachmedien Wiesbaden in 2022, this insightful book spans 212 pages and offers a comprehensive analysis of how multinational corporations navigate their operations in foreign markets.

Marschlich employs a multi-method research design to explore the vital role of corporate diplomacy in establishing legitimacy within host countries, particularly focusing on the experiences of UAE residents. The author delves into the significance of local media coverage and relationship management, illustrating how these elements contribute to a corporation's standing in the community.

This first edition is a must-read for professionals and scholars interested in international business, public relations, and corporate governance. Enhance your understanding of how effective corporate diplomacy can lead to sustainable success in the global marketplace.