Corporate Reputation

Discover the essential insights into corporate reputation with Corporate Reputation by Ronald J. Burke. Published by Taylor & Francis Ltd in 2011, this comprehensive hardback edition spans 356 pages and delves into the critical importance of corporate reputation in today's business landscape.

This book explores various vital topics, including the reasons why corporate reputation matters, the rising risks of reputation loss, and the various threats that can undermine a company's standing. Burke emphasizes the significance of effective leadership in navigating reputation recovery and offers strategies for safeguarding corporate reputation from potential threats, both online and offline.

Whether you are a business leader, marketer, or student of corporate communications, Corporate Reputation provides valuable tools and knowledge to help you understand and manage corporate reputation effectively.