Country-of-Origin Effect in International Business

Discover the intricate dynamics of the Country-of-Origin Effect in International Business with Marzanna Katarzyna Witek-Hajduk's insightful book, published by Taylor & Francis Ltd in 2025. Spanning 270 pages, this paperback delves into the multifaceted aspects of Country-of-Origin (COO) and its dimensions, highlighting the significant challenges faced by consumers, companies, and brands across both emerging and developed markets. Witek-Hajduk expertly explores how COO influences consumer perceptions and brand strategies, making this essential reading for business professionals and scholars alike. Enhance your understanding of international commerce and navigate the complexities of global markets with this comprehensive guide.