Creating New Markets in the Digital Economy

In "Creating New Markets in the Digital Economy," author Irene Ng offers a compelling exploration of how digital connectivity is reshaping the business landscape. Published by Cambridge University Press in 2014, this insightful book spans 256 pages and delves into innovative business models and the personalization of products and services. Irene Ng's unique perspective, blending her expertise in both business and academia, makes this book an essential resource for business leaders, entrepreneurs, policymakers, and students alike. Discover how to navigate and thrive in the evolving digital economy with practical insights and strategies that can help you stay ahead of the curve. Don't miss the opportunity to enhance your understanding of market creation in this digital age!