Critical Issues in Tourism Co-Creation

Explore the intricate dynamics of tourism with Critical Issues in Tourism Co-Creation by Dianne Dredge. Published by Taylor & Francis Ltd in 2023, this engaging edited volume delves deep into the multifaceted nature of co-creation in the tourism sector. It challenges the conventional business, management, and marketing viewpoints that primarily emphasize market value and innovation, offering a fresh perspective on the critical episodes of co-creation. With 108 pages of insightful analysis, this book is essential for those looking to understand the complexities of tourism collaboration. Ideal for students, researchers, and industry professionals alike, Critical Issues in Tourism Co-Creation invites readers to rethink the role of co-creation in shaping the future of tourism.