Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

Explore the intricate dynamics of customer interactions on social media with "Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles" by Anna Tereszkiewicz. Published by Wydawnictwo Uniwersytet Jagiellonski in 2022, this insightful paperback spans 252 pages and delves into the nuances of consumer communication on Twitter. Tereszkiewicz analyzes the nature of messages that reflect positive feedback and complaints directed at corporate profiles, providing valuable insights for businesses aiming to enhance their online customer engagement. This comprehensive study is essential for marketers, social media managers, and anyone interested in understanding the impact of customer sentiment in the digital age. Discover how effective complaint management and positive evaluations can shape brand reputation and customer loyalty.