Customer Experience in the Context of Omnichannel Retailing

Discover the intricacies of customer experience in the rapidly evolving landscape of omnichannel retailing with Customer Experience in the Context of Omnichannel Retailing by Nils Fränzel. Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2025, this insightful book spans 261 pages and delves into the multidimensional aspects of customer experience.

Fränzel’s comprehensive analysis highlights the reciprocal interactions between various dimensions of customer experience, providing valuable insights for both researchers and practitioners. This book emphasizes the significance of understanding different stages of the customer journey, making it an essential read for anyone involved in the retail sector. Enhance your knowledge and stay ahead in the omnichannel retailing space with this essential guide.