Customer Relationship Management

Discover the comprehensive insights of Customer Relationship Management by V. Kumar, published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2018. This third edition spans 411 pages and delves into the strategic and tactical dimensions of customer relationship management in today's dynamic business landscape. Perfect for professionals and students alike, this book offers valuable knowledge to enhance your understanding of effective customer engagement and retention strategies. Elevate your CRM expertise and unlock the potential of your customer relationships with this essential read.