Cybermarketing

Discover the essential guide to online marketing with Cybermarketing, authored by experts in the field and published by Taylor & Francis Ltd in 2000. This comprehensive second edition spans 372 pages and is tailored for marketers and managers eager to harness the power of the Internet to effectively promote and sell their products.

Inside, you'll find a wealth of information, including a curated collection of key URLs for market research, insights into marketing information systems, and in-depth coverage of electronic direct marketing and one-to-one marketing strategies. Whether you're a seasoned professional or just starting, Cybermarketing provides the tools and knowledge you need to thrive in the digital marketplace.

Enhance your marketing skills and stay ahead of the competition with this indispensable resource!