Deceptive Advertising

Discover the intricate relationship between law and behavioral science in "Deceptive Advertising" by Taylor & Francis Inc. Published in 1990, this insightful hardback book spans 258 pages and delves into the complexities of how consumers can be misled by advertising claims. It serves as a foundational text for understanding the cognitive processes that underpin deceptive advertising practices. Ideal for researchers, marketers, and anyone interested in the ethical implications of advertising, this book offers valuable discussions that bridge theoretical concepts with real-world applications. Enhance your knowledge of consumer behavior and the legal frameworks that govern advertising with this essential read.