Decolonizing Marketing Theory and Practice

Discover the groundbreaking insights of Decolonizing Marketing Theory and Practice by Hasan Gilani, published by Taylor & Francis Ltd in 2024. This thought-provoking hardback spans 244 pages and is essential reading for researchers and academics in the marketing field. Gilani delves into the urgent necessity of challenging and transforming the traditional foundations of marketing education. This book provides a profound exploration of teaching and learning dynamics, advocating for a more inclusive and diverse perspective. Enhance your understanding of marketing practices and contribute to a more equitable academic landscape with this essential resource. Perfect for those looking to innovate and inspire change in their marketing strategies, Decolonizing Marketing Theory and Practice is a must-have addition to your professional library.