Design: a Business Case

Unlock the potential of your organization with Design: a Business Case by Brigitte Borja de, published by Business Expert Press in 2020. This insightful paperback spans 194 pages, offering a compelling exploration of how design thinking can drive innovation within your business.

Brigitte Borja de challenges readers to foster a culture of continuous dialogue that integrates diverse skills, bridging the gap between creativity and practicality. This framework not only encourages C-suite endorsement but also emphasizes the importance of design excellence in every organizational action.

Perfect for business leaders and innovators, this book provides the tools needed to stimulate creativity and enhance your company's identity. Embrace the power of design thinking and transform your organization into a leader in innovation.