Designing and Managing a Research Project

Discover the essential guide for business students in "Designing and Managing a Research Project," authored by Michael J. Polonsky and published by SAGE Publications Inc. This fourth revised edition, released in 2019, spans 360 pages and provides a comprehensive, step-by-step approach to conducting successful research projects. Whether you are selecting a topic, designing your methodology, or presenting your findings, this book equips you with the tools and insights needed to excel in your research endeavors. Michael J. Polonsky's expertise ensures that you gain practical knowledge to navigate the complexities of research in the business field. Perfect for students and professionals alike, this resource is a must-have for anyone looking to enhance their research skills.