Designing for Growth

Unlock the secrets of successful business innovation with Designing for Growth by Jeanne Liedtka. Published in 2011, this insightful book spans 248 pages, guiding readers through the transformative concept of "design thinking." Liedtka, alongside co-author Tim Ogilvie, demystifies the process of turning abstract ideas into actionable strategies that drive substantial business growth.

Discover the essential mindset, techniques, and vocabulary that underpin design thinking, and learn how to harness this powerful approach to enhance your organization's success. With real-world examples, including the iconic design achievements of Apple, Designing for Growth equips managers with the tools to tap into the exciting potential of design. Elevate your business strategy and foster a culture of innovation with this essential read.