Development of Scientific Marketing in the Twentieth Century

Discover the evolution of scientific marketing in the pharmaceutical industry with Development of Scientific Marketing in the Twentieth Century by Jean-Paul Gaudilliere. Published by Taylor & Francis Ltd in 2017, this insightful paperback spans 288 pages and provides a thorough exploration of marketing practices from 1920 to 1980.

This groundbreaking study reveals how innovative marketing techniques were pioneered in Europe before making their way to the United States. As the global pharmaceutical industry reaches an astounding value of $1 trillion, understanding the historical context of its marketing strategies becomes crucial. Gaudilliere's research not only charts the rise of scientific marketing but also sheds light on the pivotal developments that shaped the industry. Perfect for students, professionals, and anyone interested in the intersection of marketing and pharmaceuticals, this book is an essential addition to your collection.