Digital Business

Discover the essential insights of the digital marketplace with Digital Business by Eloise Coupey. Published by Taylor & Francis Inc in 2004, this comprehensive textbook spans 458 pages and serves as a vital resource for students and professionals alike. In its second edition, Coupey expertly bridges the gap between theory and practice, equipping readers with the knowledge necessary to navigate the complexities of electronic commerce. This book delves into the implications of the Internet for modern business, offering practical strategies for developing and implementing effective digital business plans. Whether you're studying business, marketing, or information management, Digital Business is an invaluable addition to your library that will enhance your understanding of today’s digital economy. Embrace the future of business with this insightful guide!