Digital Economy. Emerging Technologies and Business Innovation

Explore the forefront of innovation with "Digital Economy: Emerging Technologies and Business Innovation" by Rim Jallouli. Published by Springer International Publishing AG in 2023, this comprehensive volume spans 438 pages and serves as the official proceedings of the 8th International Conference on Digital Economy (ICDEc 2023), held in Braga, Portugal. Featuring 26 meticulously reviewed papers selected from 72 submissions, this book delves into critical topics such as digital marketing, artificial intelligence, and data analytics. Ideal for scholars, practitioners, and anyone interested in the evolving landscape of the digital economy, this first edition provides valuable insights into how emerging technologies are reshaping business practices. Don't miss the opportunity to enhance your understanding of the digital marketplace and its innovations.