Digital Marketing Fundamentals

Discover the essential insights of the digital marketing landscape with Digital Marketing Fundamentals by Marjolein Visser. This comprehensive guide, published by Taylor & Francis Ltd in 2025, spans an impressive 602 pages in its third edition. Designed to be accessible and engaging, this book covers the entire marketing process, blending academic theory with practical techniques and media applications. With numerous international examples, it serves as a valuable resource for both students and professionals looking to enhance their understanding of digital marketing. The Dutch edition has already established itself as a standard reference in the Netherlands, making this English version a must-have for anyone serious about mastering digital marketing fundamentals. Elevate your marketing knowledge and strategies today!