Digital Marketing in Practice

Discover the essential guide to mastering digital marketing with Digital Marketing in Practice by Hanne Knight. This comprehensive textbook, published by Kogan Page Ltd in 2026, spans an impressive 480 pages in its 2nd Revised edition. Ideal for students and professionals alike, it provides a thorough understanding of how to develop, implement, and evaluate effective digital marketing strategies. The book delves into the latest trends and considerations, including the impact of AI and the importance of sustainability in today's digital landscape. Equip yourself with the knowledge and skills needed to thrive in the ever-evolving world of digital marketing.