Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Explore the fascinating insights of consumer behavior in the digital age with Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by Katja Wagner. Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2021, this engaging paperback spans 243 pages and delves into the complexities of how consumers interact with emerging technologies and digital platforms. Wagner meticulously examines the factors influencing consumer intentions, providing a comprehensive understanding that is essential for marketers, business professionals, and researchers alike. Discover the key drivers and barriers that shape consumer choices in today's fast-evolving digital landscape. This first edition is a must-have resource for anyone looking to enhance their knowledge of consumer behavior in relation to new technologies.