Dynamics of Green Innovation in B2B Industries

Discover the innovative insights in "Dynamics of Green Innovation in B2B Industries" by Friederike Esther Rhein, published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2020. This comprehensive 350-page book presents a quantitative, dynamic model designed to elucidate the diffusion of green new products within the business-to-business (B2B) landscape. Through extensive interviews with key value chain actors, the author employs an experimental vignette technique to delve deeper into the critical factors influencing the adoption process at the micro (firm) level. This first edition is an essential read for professionals and researchers looking to understand the intricacies of green innovation and its impact on B2B industries. Enhance your knowledge and stay ahead in the evolving market of sustainable business practices with this thought-provoking publication.