Emotional Appeals in Advertising Banking Services

Discover the intriguing world of emotional marketing with Emotional Appeals in Advertising Banking Services by Emmanuel Mogaji. Published by Emerald Publishing Limited in 2018, this insightful paperback spans 120 pages and delves into the critical role of emotional appeals in the advertising of financial services.

In the wake of the global financial crisis and the evolving landscape of competition and open banking, Mogaji provides a thorough analysis of how emotional strategies can influence consumer behavior in the banking sector. With the added complexity of Brexit on the horizon, this book offers vital insights for marketers and financial institutions aiming to connect with their audiences effectively.

Whether you are a marketing professional, a student of business, or simply curious about the intersection of emotions and finance, this book is an essential read that equips you with the knowledge to navigate the challenges of advertising in today's financial environment.