Ethics and Biopower in Neuromarketing

Discover the intriguing intersection of neuroscience and marketing in Ethics and Biopower in Neuromarketing by Joshua Penrod. Published in 2022 by Springer International Publishing AG, this first edition spans 167 pages, delving into the ethical and policy implications of neuromarketing practices. Penrod critically examines various ethical frameworks, highlighting their strengths and weaknesses, and offers innovative solutions to enhance current ethical guidelines and conduct codes. This book is essential for marketers, ethicists, and policymakers seeking to navigate the complex landscape of neuroscience in advertising. With its insightful analysis and practical recommendations, Ethics and Biopower in Neuromarketing is a must-read for anyone interested in the future of marketing ethics.