Ethnography for Marketers

Name: Ethnography for Marketers
Brand: Hy Mariampolski
SKU: 9780761969464
Price: 223.0 EUR
Availability: InStock

Hy Mariampolski

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Autorius Hy Mariampolski

Žanras Ethnography, Market research, Marketing research, Consumers' preferences, Business & Economics, Business / Economics / Finance, Business/Economics, Sociology, Ethnic Studies - General, Marketing - Research, Business & Economics / Marketing / Research, Social Science / Anthropology / General, Social Science-Ethnic Studies - General, Consumer behavior, Marketing - General, Business anthropology

Leidėjas SAGE Publications Inc

Leidimo metai 2005 m.

Puslapių skč. 264 psl.

Viršelis Kietas viršelis

ISBN 9780761969464

Kategorijos Rinkodara, Vartotojų elgsena

Ethnography for Marketers

Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.

Ethnography for Marketers

€223,00

€223,00 €270,84

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