• Book cover of: European Consumers in the Digital Era. By: Magorzata Bartosik-Purgat

European Consumers in the Digital Era

Magorzata Bartosik-Purgat

€50,92
€50,92 €52,49 Em promoção

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Žanras Commerce
Leidimo metai 2024 m.
Puslapių skč. 200 psl.
Viršelis Minkštas viršelis
ISBN 9781032204666

European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

Book cover of: European Consumers in the Digital Era. By: Magorzata Bartosik-Purgat

European Consumers in the Digital Era

€50,92
€50,92 €52,49