Every Purchase Matters

Discover the transformative power of conscious capitalism in Every Purchase Matters by Paul Rice, the visionary founder and CEO of Fair Trade USA. This compelling book, published by PublicAffairs in 2025, spans 336 pages and offers a critical examination of the evolution of ethical commerce. Rice delves into the significant changes conscious capitalism has already instigated and explores its untapped potential to tackle some of the most pressing challenges of our time. With insightful analysis and real-world examples, this book is essential for anyone interested in making informed purchasing decisions that positively impact the world. Join Paul Rice on a journey to understand how every purchase can make a difference and contribute to a more equitable future.