Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

Explore the intricate relationship between culture and tourism in "Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context," authored by Antónia Correia and published by Goodfellow Publishers Limited in 2019. This insightful volume spans 280 pages and delves into how cultural elements shape marketing theories, policies, and practices within the tourism industry. Through compelling case studies, the book highlights the dynamic interactions between tourists, local communities, and businesses in promoting and sharing cultural experiences. Ideal for professionals and academics alike, this work offers valuable insights into heritage tourism and the essential role of cultural understanding in enhancing the travel experience. Discover how to effectively engage with diverse cultural contexts and elevate your marketing strategies in the vibrant world of tourism.