Fashion Marketing and Communications

Discover the dynamic world of the fashion industry with Fashion Marketing and Communications by Olga Mitterfellner. This insightful book, published by Taylor & Francis Ltd in 2024, spans 324 pages and is now in its second edition. Mitterfellner expertly combines interdisciplinary approaches from marketing, branding, promotion, and critical media studies, offering readers a thorough understanding of the complex interplay between marketing strategies and the fashion world.

Delve into the commercial and ethical implications that marketing practices have on fashion, making this book an essential read for students, professionals, and anyone interested in the evolving landscape of fashion marketing. Equip yourself with the knowledge to navigate the challenges and opportunities within this vibrant industry.