Festival and Event Tourism

Discover the intricate world of festival and event tourism with "Festival and Event Tourism" by Anukrati Sharma, published by CABI Publishing in 2022. This insightful hardback edition spans 176 pages, offering a comprehensive exploration of the unique challenges and opportunities that festivals and events present to destinations. Anukrati Sharma delves into the critical aspects of sustainability, community involvement, and destination marketing, providing readers with valuable insights into effective marketing, branding, and promotion strategies. Perfect for tourism professionals, event planners, and anyone interested in the dynamic interplay between events and their host communities, this book is a must-read for those looking to enhance their understanding of responsible tourism practices. Embrace the future of event tourism with this essential guide!