Flavor of the Month

Discover the intriguing world of trends with "Flavor of the Month" by the University of California Press. Published in 2006, this thought-provoking hardback spans 214 pages and delves into the phenomenon of institutional fads. The author expertly analyzes the cultural elements that give rise to these trends, detailing the critical stages of the fad cycle: emerging, surging, and purging. Through a comprehensive examination of the causes and consequences of fads, this book offers insightful strategies for "fad-proofing" our institutions. Perfect for readers interested in sociology, cultural studies, and organizational behavior, "Flavor of the Month" provides valuable perspectives on how fads shape our society and institutions. Don't miss the chance to add this essential read to your collection!