Food Marketing and Selling Healthy Lifestyles with Science

Explore the intricate relationship between science, food marketing, and the promotion of healthy lifestyles in "Food Marketing and Selling Healthy Lifestyles with Science" by Lauren Alex O'Hagan. Published by Taylor & Francis Ltd in 2024, this insightful hardback spans 352 pages, offering a comprehensive analysis of contemporary trends in the food and drink industry. O'Hagan delves into the historical context of these trends, providing readers with a deeper understanding of how science influences marketing strategies and consumer choices. This book is essential for anyone interested in the economics of food marketing and the promotion of healthier living. Perfect for students, professionals, and anyone passionate about the intersection of health and marketing, it promises to be a valuable addition to your library.