Franchise

Discover the compelling narrative of "Franchise" by Marcia Chatelain, a groundbreaking exploration of the intersection of fast food and African American wealth. Winner of the prestigious 2021 Pulitzer Prize in History and the 2022 James Beard Foundation Book Award for Writing, this book delves into the untold history of how the fast food industry emerged as a significant source of economic opportunity for the Black community in America. Published by WW Norton & Co in 2021, "Franchise" spans 336 pages and offers an insightful look at the cultural and historical implications of this phenomenon. Chatelain's meticulous research and engaging storytelling make this title a must-read for anyone interested in American history, economics, and social justice. Join the conversation and understand how fast food has shaped the landscape of wealth generation for African Americans.