From Legacy Media to Going Viral

Discover the transformative journey of media consumption in From Legacy Media to Going Viral by Robert H. Wicks. This insightful book, published by Taylor & Francis Ltd in 2024, spans 184 pages and delves into the intricate relationship between media and generational engagement. Wicks expertly examines how the media landscape influences each emerging generation of citizens, highlighting the impact of global and national events alongside the media platforms they frequently access. This compelling analysis not only sheds light on media evolution but also explores how these shifts shape civic participation and societal engagement. Perfect for anyone interested in media studies, sociology, or communication, this hardback edition is a must-read for understanding the dynamics of generational media use.