From Marking Products to Marketing Brands

Discover the fascinating journey of branding in From Marking Products to Marketing Brands by Ross D. Petty, published by Springer International Publishing AG in 2025. This insightful book, spanning 174 pages, delves into the historical evolution of branding—from its origins in marking products for ownership to its current role in promoting brand identity over individual products. Petty explores how contemporary brands often prioritize their image and personality, sometimes overshadowing the products they represent. This compelling read is essential for anyone interested in marketing, branding strategies, and the dynamics of consumer perception. Enhance your understanding of the branding landscape with this engaging 2025 edition.