Ghosn Factor

Discover the remarkable journey of Carlos Ghosn in The Ghosn Factor by Miguel Rivas-Micoud, published by McGraw-Hill Education - Europe in 2014. This insightful paperback, spanning 128 pages, delves into the transformative leadership that turned Nissan's fortunes around. In 1999, the company was facing a dire situation with plummeting market share and overwhelming debt. Ghosn's bold "Nissan Revival" strategy not only salvaged the company but also propelled it to record profits, solidifying his status as a global business icon. This book offers a comprehensive exploration of Ghosn's life, his innovative approaches, and the principles that underpin his executive ability. Perfect for anyone interested in the automobile industry, leadership, and the dynamics of corporate turnaround, The Ghosn Factor is a must-read for aspiring leaders and business enthusiasts alike.