Great Times Down South

Discover the vibrant world of Southern tourism in Great Times Down South by Giuliano Santangeli Valenzani, published by the University of Georgia Press in 2025. This engaging book delves into the advertising materials from 1976 to 1981, showcasing a rich array of brochures, booklets, advertisements, and radio and TV spots employed by state tourism bureaus across Alabama, Georgia, Mississippi, and South Carolina. Spanning 264 pages, Valenzani's insightful analysis not only highlights the marketing strategies of the time but also reflects the cultural and social dynamics of the Southern states. Perfect for history buffs, marketing enthusiasts, and anyone curious about the evolution of tourism in the American South, this book is a must-read. Explore how these materials shaped perceptions and attracted visitors to the region, making it a valuable addition to your collection.