Handbook Of Research In Mass Customization And Personalization (In 2 Volumes)

Discover the transformative power of mass customization with the Handbook of Research in Mass Customization and Personalization, a comprehensive two-volume set published by the World Scientific Publishing Co Pte Ltd. This essential resource, released in 2010, spans an impressive 1,148 pages and is a must-have for professionals in management, marketing, and product management.

Edited by the esteemed World Conference on Mass Customization and Personalization, held at the Massachusetts Institute of Technology in 2007, this handbook delves into the strategies that enable businesses to thrive in an era of diverse customer demands. By compiling cutting-edge research and practical insights, this title equips readers with the knowledge needed to effectively implement mass customization across various industries.

Whether you're involved in flexible manufacturing systems or service industries, this handbook is an invaluable tool for understanding and leveraging the potential of mass customization. Elevate your expertise and drive innovation in your field with this authoritative guide.