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Handbook of Tourist Behavior
Theory & Practice
Routledge Advances in Tourism
Preço de venda
€70,99
Preço normal
€86,61
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Descrição
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
Handbook of Tourist Behavior