Happy is Up, Sad is Down

Discover the intriguing world of metaphors in design with "Happy is Up, Sad is Down" by Jö Hurtienne. Published by BIS Publishers B.V. in 2020, this hardback edition spans 304 pages, offering a deep dive into how our thoughts and emotions are shaped by figurative language. Hurtienne invites designers and curious minds alike to explore the potential of metaphors, encouraging innovative thinking and creative expression. This book is not just a guide; it's an inspiration for anyone looking to understand the connection between language and design. Unlock the secrets of the mind and elevate your design projects with this thought-provoking read. Perfect for professionals and enthusiasts, "Happy is Up, Sad is Down" is a must-have addition to your bookshelf.