HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Discover the essential insights from the world of sales with HBR's 10 Must Reads on Sales, curated by renowned author Philip Kotler. Published by Harvard Business Review Press in 2017, this impactful collection spans 192 pages and features ten of the most influential articles from the Harvard Business Review. These carefully selected pieces will equip you with the knowledge to foster an environment conducive to sales success.

In this must-read compilation, you'll learn to understand your customer's buying center and transition away from traditional solution sales approaches. Plus, enjoy a bonus interview with sales expert Andris Zoltners, offering valuable perspectives on modern sales strategies. Whether you're a seasoned sales professional or just starting, this book is your gateway to mastering the art of sales management in today’s competitive landscape.