How Brands Grow

Discover the secrets to successful brand growth with How Brands Grow by renowned author, Byron Sharp. Published by Oxford University Press Australia in 2010, this insightful hardback spans 246 pages of evidence-based research tailored for marketing professionals. Sharp addresses pressing questions that marketers face daily, including the mechanics of brand growth, the true effectiveness of advertising, the impact of price promotions, and the real influence of loyalty programs on consumer behavior. With a clear and engaging writing style, How Brands Grow equips you with the knowledge to elevate your marketing strategies and enhance brand performance. Perfect for anyone looking to deepen their understanding of brand management and marketing effectiveness, this book is a must-have for professionals aiming to thrive in a competitive landscape.