How to Market Your Business

Unlock the potential of your small business with How to Market Your Business by Dave Patten. Published by Kogan Page Ltd in 2008, this comprehensive guide spans 272 pages and is now available in its 6th revised edition. Packed with proven strategies and expert insights, this book covers essential topics such as advertising, promotion, effective selling techniques, product launches, exports, and the role of innovation in today's digital age. Whether you're a budding entrepreneur or looking to enhance your existing business, Dave Patten’s practical advice will help you navigate the marketing landscape in Great Britain and beyond. Elevate your marketing game and drive your business success with this indispensable resource!