How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
Discover the transformative power of design in Michael Bierut's insightful book, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Released in 2021, this updated edition showcases a comprehensive collection of Bierut's remarkable work, featuring six new projects that highlight his innovative approach to graphic design. With a total of 352 pages, this book takes you on a journey through Bierut's illustrious career, offering valuable insights into how design can effectively communicate ideas, evoke emotions, and influence change. Whether you're a design enthusiast or a professional in the field, this book is an essential addition to your collection. Explore the world of graphic arts through the eyes of one of the industry's leading figures, and learn how to harness the potential of design to make a lasting impact.